Over the course of Q4 2021, a team of 10 others and I launched the Mad Scientist NFT Collection as the first part of The Crypto Labz enterprise. Through 11 weeks, we formulated an NFT that brings a unique type of utility. When a buyer mints their Mad Scientist, they will be shipped a 3D-printed QR Keychain that, when scanned, displays their NFT (pictured below).
Buzzword aside, it was a great technological achievement to combine blockchain, smart contracts, 3D printing, and AR all in one product launch. Ultimately, we sold 25 in the first launch and are continuing to grow the community and garner interest. I served as the director of product, primarily focusing on product direction and strategy, and was part of the core management facilitating the project's logistics and team. Furthermore, I helped plan marketing and was critical in the initial team assembly and roadmapping of the project. This role was a great experience, and was the first time I worked with a team that large in an entrepreneurial environment.
Visit thecryptolabz.io for more information.